Merely digitizing a business is not enough to survive disruption. It takes creation of a digital business to redefine the product, delivery, value and consumer. While the conventional companies are digitizing to become more efficient, young entrepreneurs are recreating familiar businesses in digital forms and overwhelming the established players. The digital natives are disrupting supply chain and value creation and are taking away the market by offering unprecedented convenience, economy and speed to consumers. The legacy businesses need to imbibe the spirit of new generation to have a future. Read Full Article